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For more than 100 years, GUND has been a premier plush company recognized worldwide for the quality and innovation of our products.
The oldest manufacturer of soft toys in America, GUND was one of the first ever companies to produce a teddy bear in the early 1900s.

THE FOREVER FRIENDS COLLECTION

WHERE THERE'S YOU, I GO TOO

Give the gift of friendship with Gund’s Forever Friends collection. These ultra-soft and lovable characters are the perfect friends to snuggle and cuddle.

Sustainable GUND Collection

PAW Patrol Plush Assortments

The GUND Paw Patrol collection of the courageous squad from the hit cartoon makes the perfect gift for birthdays, Easter, Christmas and fans of PAW Patrol!

GUND is proud to introduce our first line of sustainably soft friends, sourced from 100% recycled materials! Each friend is crafted with luxe, ultra-soft recycled plush, fiber fill, thread, and pre-consumer recycled beads.