Thank you for your interest in becoming a GUND retailer. GUND has been creating unique teddy bears and other soft toys for over 120 years and is recognized as the premier plush company for innovative designs, huggable personalities and the softest of fabrics. The quality of these products and the deep connections and memories made with them have become synonymous with GUND.


Within our catalog of products, you will find many new and exciting characters as well as some familiar friends. By combining new introductions with our proven winners, the result will be a merchandise mix that is unparalleled in the industry.


To start the process, please enter your email address below and select the type of account you’d like to request. Thank you again for your interest in becoming a GUND retailer. We look forward to having your business as a part of our family!


As a GUND retailer, you’ll have access to:

  • High-quality, durable plush that’s instantly recognizable as a GUND
  • A diverse product selection of popular classic and modern of both original and licensed characters
  • Always on-trend designs, styles and colors that keep your store fresh and relevant to today’s consumers
  • 24/7 online ordering, access to pricing, order history and much more